Author Archive

Magic Marine: their new website

A new website was on the wish-list of the marketing department of Magic marine but they couldn’t find the time to do it. Gybeset was asked to step in to coördinate the build of the new website: the design, functions and content. Also a communication plan has been set-up including the commitment of the brands teamriders to enhance their sponsorships.

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Melges 24 European Championship 2013

The Dutch Melges24 class reached out to Gybeset in April 2014: they needed someone to take over the shore management as they realised that it couldn’t be combined with competing in the event. The Magic Marine Melges 24 European Championship 2013 concluded with 72 competitors from 16 nations.

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Maxime Jonker: PR & Sponsorship

Maxime Jonker joined She Sails, a platform by Gybeset in 2013. A crowdfunding campaign was started to get her to the worlds for the final change of the International Talent status. The crowdfunding was successful. In the mean time she became again World Champion in the Laser Radial, this time <21 years old. Gybeset is still supporting her on media and sponsorship.

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  • Fettje Osinga

    “I consider a gybeset as a tactical decision in a race: a manoeuvre which is foreseeing, purposeful and where effective communication is crucial. All essential elements in both business and sports. What’s your strategy?“

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